Our History
06/1990
A technical sheet for each pack of olives
Pleased with the packaging redesign, we decided to create technical sheets with high-quality photos to complete the new brochure. Each new package featured photos and detailed sheets on the organoleptic characteristics of the olives and culinary pairings. For the first time, the catalog was produced in both Italian and English, providing our sales force with the resources for ambitious projects both in Italy and abroad.
03/1991
Rita, mainstay in the company since 1991
As the workload increased, so did the production department. Rita Santolamazza, a young student, started working with us, immediately standing out for her dedication, skill, and availability. Over these 33 years, Rita has significantly contributed to the growth of our company.
06/1991
Our olives delivered with style
To complete the project, we decided to extend the restyling to our entire company fleet. From the very beginning, we had placed great emphasis on the image of our vehicles, which traveled daily on Italian motorways. Even though communication methods had changed significantly since the 1980s, the new integrated corporate image could not exclude our vehicles.
09/1991
Angela...with the company since 1991
As the amount of work increased, our production team grew. Angela Iori joined us, standing out immediately for her commitment, expertise, and friendliness. Over these 33 years, Angela has made a significant contribution to the development of our company.
01/1992
Sabrina... with us since 1992
With the constant increase in volumes, the administration needed a new resource. Sabrina Piselli joined our team, immediately demonstrating dedication, competence, and administrative skills. Over the past 32 years, her contribution has been and continues to be crucial for effectively managing financial operations.
03/1995
Everyone is crazy about olives
We supplied the food industry with raw materials ready for further processing, wholesalers with a varied assortment in catering packages, and large-scale distribution with our products for bulk sale or branded packaging ready for retail sale. The new catalog highlighted the packaging, detailing the technical specifications of the various items. In the '90s, the market was extremely receptive, which motivated us even more in our quest to find new solutions to establish ourselves as a leading company in the table olive market.
12/1998
A new and attractive packaging for Ficacci olive
Over time, our business, initially focused on importing table olives for the food industry, shifted its focus to Big Retailers. We revised the packaging to enhance visibility and recognition on store shelves. The external marketing department proposed several attractive prototypes, and we chose the one that best showcased the product. Since 1998, this choice has remained a top priority for us.
09/1999
Ready to Use Olives for Food Service
Our customers used to handle olives packaged in plastic kegs or metal cans cured in their original brine. They had to desalinate the olives before serving them to their customers. With the launch of our new buckets for food service, we introduced a product that is already desalinated and ready for consumption. We reduced the size from 13 to 4 kg to ensure faster turnover.
01/2000
Certified olives...
Market demands and the increased workload led us to decide on certification. It was time to map out and monitor the various business processes. Obtaining quality certification would provide us with an added value compared to our competitors and serve as further assurance of the quality of our products. Initiating and streamlining the process of regulating and documenting the entire supply chain was not easy, but soon everything was monitored and recorded, from purchasing olives from suppliers to delivering them to customers.
03/2000
The Launch of the 500g Bucket
In 2000, we launched our first preformed rigid packaging: the 500g bucket. It was an innovation at the time when our retail assortment consisted solely of bags and thermoformed trays. It was a real success. I remember double shifts of dozens of people, as we measured and sealed the buckets by hand with the lid, managing to guarantee a very short shelf life. Only two years later, we began filling and sealing the buckets automatically under vacuum, achieving a significantly longer shelf life.
06/2000
Olive and mini Focaccia: Innovation of 2000
In 2000, we embarked on an unprecedented innovation that I still find relevant today. It wasn't a full launch but rather a market test. The product featured a two-compartment tray containing pitted green olives without brine and mini-crispy Focaccia. The range included two versions: natural olives and spicy olives. We also provided a small wooden fork to enjoy the olives without getting fingers dirty, truly a well-executed project! We attracted interest from Autogrill, but during those years, resources, or perhaps courage, did not fully support the idea.
12/2000
The First Displays
To increase the visibility and appeal of our brand in stores, we decided to invest in high-quality displays. We felt the need to move away from traditional shelving to better highlight our brand. With the support of a dedicated person, we adopted the merchandising strategies used by supermarkets. We offered high-quality solid wood displays on a free-loan basis, ensuring an elegant and distinctive presentation of our products.